Good Fortune: Socially-Strategic Capitalism Can Save the World

America has one advantage the world has always looked to. Leadership. For sixty years Americans have been building a multi-generational leadership class. Twelve hundred business schools and decades of leadership development training have made educated business leadership a competitive strength. But the world has changed. What worked in the past is losing its power. And fast. Old theories no longer lead us out of the woods. Good Fortune demonstrates how a perfect storm of social and economic forces is driving world change at a madly accelerated rate, calling for a new blueprint for the future. Will calls this the natural evolution from industrial capitalism to Socially-Strategic capitalism. Innovation and invention that benefits humanity. Socially-Strategic capitalism is not pie in the sky. It is the real deal. It is the model for the future, starting now. Socially-Strategic Capitalism combines the best of market disciplines with the new ideal of creating the Greatest Total Value (GTV) for all. Will uses real examples of large and small companies that are employing creative, globally connected thinking to eliminate waste, healing the environment and promoting social justice while also driving new growth and boosting profit margins. In the new future, companies will no longer decide between turning a profit and serving the planet; they will do both. In fact, their growth and profits will come from solving mankinds largest challenges. Good Fortune is presented in a framework of four commitments that define leadership for this unfolding new century. When taken on with passion, these commitments not only yield a richer, healthier world but a richer, healthier company. Good Fortune challenges leaders to transform their thinking, grow their goals and abandon tired, 20th Century strategies.